Four Loko launches two brand new flavours
Iconic US alcoholic beverage brand, Four Loko, is set to refresh the shelves in Northern Ireland this summer with the introduction of two vibrant new flavours – Strawberry Lemonade and Tropical.
The 8.5% ABV vodka spirit-based brand was created over a decade ago by two college graduates and launched in Northern Ireland in 2021. Since then, Four Loko has taken the RTD market by storm, becoming a go-to drinks brand for many Millennial and Gen Z consumers who are looking to create epic stories and memorable nights.
This May, Four Loko will introduce Strawberry Lemonade and Tropical to its core range of four established flavours which include Four Loko Blue, Fruit Punch, Sour Apple and Gold; the most popular in Northern Ireland.
With their eye-catching, vibrant versions of the original camouflage packaging, fused in fluorescent cherry red, aqua blue and yellow, these new kids on the block will be sure to stand out from the crowd on-shelf.
Not only will Four Loko’s vibrant packaging catch the eyes of consumers here, but the new fruit-filled, edgy flavours will bring a new twist to the table and really pack a punch! Strawberry Lemonade is full of the sweetness of fresh strawberries and the fizz of sparkling lemonade and Tropical is bursting with summer flavours including pineapple.
Four Loko offers its target 18–24-year-old audience the perfect at-home, unconventional, full-flavoured, ready to drink solution, in a convenient 440ml can format with an ABV of 8.5%.
Brand Manager from Richmond Marketing, Gina Holland said: “Flavoured alcoholic beverages have been a key sub-category for some time and category growth in Northern Ireland is being fuelled by innovation within the traditional Ready To Drink space.
“We’re delighted to be offering new Four Loko flavours which are going to be genuinely exciting for Northern Ireland consumers, just in time for summer.
“The marketing drive behind Four Loko to create ‘Epic Stories’, is what gravitates Gen Z and Millennial’s to pick up a can before any event.”
Four Loko is exclusively disturbed in Northern Ireland by independent sales and marketing company Richmond Marketing. Strawberry Lemonade and Tropical flavours will be available to purchase from Wineflair, Supervalu & Centra from May 2022.