Four New Products from Chewits
Chewits is expanding its range with the launch of four new products – Juicy Bites, Xtreme Sour Bites, Xtreme Sour Apple Laces and Fruity Twists.
Chewits Juicy Bites will be available in strawberry and blue raspberry flavours while the Xtreme Sour Bites are mini chewy bonbons in a mix of sour apple and lemon flavours.
Both Chewits’ Juicy Bites and the Xtreme Sour Bites are suitable for vegetarians with no artificial colours and flavours and provided in shelf-ready 145g resealable, price-marked hanging pouches, RRP £1.
The bonbon UK market is worth over £7m and saw 5.7% year-on-year growth in the past 12 months (IRI Marketplace). Chewits is also looking to grow sales in the hanging bags category, which currently contributes to 60% of sales in the UK sugar confectionery market, growing 5% year on year, according to IRI Marketplace.