The packaging redesign aims to “modernise the brand for a new era”, with the revamped packs officially rolling out from the end of December across its entire core and seasonal portfolio.
Meanwhile, the two new products – Galaxy Orange Block and Galaxy Fusions – will launch next year.
Tapping into the popularity of orange flavours within the confectionery category, Galaxy Orange Block will be available in large block, PMP and single options from March 2021.
Galaxy Fusions, described as a “deliciously indulgent” range of chocolate bars, will be available market-wide in late 2021, following an exclusive launch at Sainsbury’s in January.
