Golden Cow – A Traditional of Taste this Christmas
Sitting at the top of the Northern Ireland BSM category Golden Cow currently holds 29% value brand share, with both Butter and Easispread remaining top SKU’s in their sub-categories (Nielsen 06/20). Building on the success of this year, Golden Cow will be rolling out an integrated digital, social and out of home campaign during the festive period which heroes Northern Ireland’s Christmas traditions. Working with Belfast Live, Golden Cow has discovered everything from the most popular day to put up your tree in Northern Ireland to what tops the nation’s festive food shopping lists. The creative will be seen across homepage takeovers on Belfast Live, social media pages and out of home locations across Northern Ireland. Golden Cow – A Tradition of Taste.
The brand has experienced positive growth throughout 2020, helped in part by the surge in home cooking and baking seen throughout the country; with consumers taking comfort in familiar brands they love and trust.