Great Taste 2023 accreditation scheme opens for entries
Great Taste, the world’s largest and most trusted food and drink accreditation scheme organised by the Guild of Fine Food, has opened for entries.
Dubbed the ‘Oscars’ of the food and drink world, the Great Taste accreditation scheme allows food and drink producers to put their products to the test with a panel of over 500 experts, a quick and cost-effective way to get honest, straightforward market feedback from chefs, buyers, food retailers, restaurateurs, producers, and food writers.
Every year, over 14,000 products from more than 100 countries around the world are put forward and judged entirely on taste, with on average only 35% going on to win a 1-, 2- or 3-star award; a logo which is becoming increasingly known amongst UK adults, with 55% saying it would persuade them to buy a product[i].
John Farrand, managing director of the Guild of Fine Food said: “Another year of Great Taste has begun, what an exciting time. We look forward to starting the process once more and discovering a roster of great tasting and inspirational products on our judging tables.
“Put your food or drink in front of our panel; every entry receives invaluable feedback from a world class array of industry experts which can be used to shape product development.”
The closing date for entries is midday on Tuesday 7th February, with judging set to take place from mid-March until the middle of June. Entrants results and feedback is anticipated on 1st August from 10am, with the results being made public at 2pm on 1st August on www.greattasteawards.co.uk
This will be followed by the Great Taste Golden Forks award ceremony and tasting in September.
Great Taste’s prestigious judging panel is made up of over 500 food and drink professionals, including chefs, buyers, food retailers, restaurateurs, producers, and food writers. Every product is assessed purely on taste, and regardless of whether it wins an award, is given written feedback by the panel of esteemed judges.
Entries are now open via https://gff.co.uk/greattaste
[i] YouGov fieldwork undertaken December 2022. Total sample size: 2,021 adults. The figures have been weighted and are representative of all UK adults (aged 18+).