Greggs plans 120 net new shops this year amid continued gains in market share
Greggs is forecasting continued growth and expansion amidst a strong pipeline of shop opportunities and expects to open around 120 net new shops this year.
In its Q4 trading updated released earlier this month, the company revealed it had outperformed a tough market, with total sales up 6.8% to £2,151 million, with company-managed shop like-for-like sales up 2.4%.
While market conditions remain challenging, Greggs continues to outperform with year-on-year gains in market share.
The food-to-go operator opened 207 new shops in 2025, averaging four openings every week, with 50 relocations and 36 closures, resulting in 121 net new shop openings. The company had 2739 shops trading as at 27th December 2025.
Chief Executive, Roisin Currie said that 2025 was a challenging year with subdued consumer confidence impacting the food to go market, however the company made good progress throughout the year.
“Against this backdrop, I’m pleased that Greggs outperformed the wider market and increased its market share of visits,” she said.
“We enter 2026 with a strong pipeline of new opportunities to make Greggs even more convenient for customers. This is underpinned by the investments we have been making in our supply chain capacity, which start to become operational this year.
“Our ongoing focus on efficiency allows us to deliver exception value to customers who are managing their budgets carefully.”
Fourth quarter total sales were 7.4% higher than in 2024, with like-for-like sales in company-managed shops growing by 2.9%. Subdued consumer confidence continued to impact the food to go market, as did weather extremes earlier in the year. Against this backdrop, Greggs increased its market share of visits, including at breakfast and in the evening (Circana, 12 months to September 2025).
Operational costs were well controlled and input costs were in line with the company’s expectations. Their ongoing focus on structural cost reduction delivered a further £13 million in efficiencies in 2025, as they continued to drive additional value across its integrated supply chain and business processes.
Its estate expansion programme is developing their reach into new locations in under-penetrated catchments as well as relocating constrained existing shops to better locations, facilitating further growth in traditional trading areas. They also opened the first three of their smaller-format Bitesize Greggs shops, enabling them to reach customers in high-footfall, prime locations that are constrained by space.
Looking to 2026, they expect a similar rate and profile of estate growth in what they call “carefully chosen locations”.
“We expect the level of like-for-like cost inflation to be lower than in 2025 and are confident that we can continue to mitigate this whilst retaining our value leadership,” added Roisin Currie.
“We expect consumer confidence to remain a market headwind in the year ahead which, along with the costs of introducing our new supply chain capacity, will put some temporary pressure on margins, as previously disclosed. However, our competitive position remains strong and we continue to take market share in a challenging food to go market. Our store opening programme will continue to drive further strong sales growth.”
