Greggs teams up with Primark to launch fashion range
Retailer Primark has announced it will launch an exclusive clothing range with the bakery chain Greggs.
A limited-edition, 11-piece clothing collection will be available in 60 Primark stores later this month.
Greggs will also open a 130-seater café in Primark’s flagship Birmingham store.
More details of what will be included in the clothing range will be shared nearer the launch date, but photos of a hoodie featuring the Greggs logo and the message “It’s a pastry thing” written along one arm have been published.
The two retailers teased the tie-up last week, when mannequins at several Primark stores were seen adorned with Greggs’ sausage rolls and steak bakes.
Raymond Reynolds, business development director at Greggs said: “Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK.”
Tim Kelly, director of New Business Development at Primark, added: “We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love.”
The firms will also display their collection from 17-18 February at a pop-up boutique in Soho.