Henderson Group launch Mega value impact for NI shoppers
Henderson Group has launched a new value driving initiatives for shoppers and retailers across Northern Ireland.
Weekly Mega Deals will see one high demand item drop in price each week in a bid to cushion consumers from the on-going effects of increased living costs on their shopping receipts.
No stranger to the concept, SPAR and EUROSPAR’s 12 Deals of Christmas campaign has been a huge success for retailers over the past six years, and also helped shoppers budget better in the run up to Christmas with the spotlight on a weekly deal at cut price.
Sara Murphy, Marketing Manager at Henderson Group, says the success of 12 Deals of Christmas has helped them establish how they can bring such high value in a more sustained way for the shopper, when so much is uncertain with every day household costs rising by the day.
“Our investment in value is not a new concept for Henderson Group – however it is a key strategy for us as we help consumers negotiate the after effects of a pandemic and as every day household expenses rise,” she said.
“We want to ensure value on big brand items is not just seasonal, but all year round, we have an exceptional local fresh foods sourcing strategy which keeps deals consistent in our stores throughout the year. Mega Deals is our opportunity to extend that to wider national brands and household essentials.
“Mega Deals will take market leading brands and deliver them at deep cut prices, bringing added value to our shoppers across SPAR, EUROSPAR, ViVO, ViVOXTRA and ViVO Essentials stores.”
Henderson Group research has found that 82% of shoppers state that value is the most important factor when considering which store to visit, and therefore 43% will travel to the store that has the cheapest products – even if that is not their nearest store.
Sara added: “At the start of the year, we launched the first of SPAR’s new brand pillars under its new Joy of Living Locally strategy – Value on Your Doorstep. Mega Deals aims to show those shoppers who will travel for deals that they don’t need to, that our investment in value and commitment to community retailing means those low cost items are already close to home.”
Henderson Group will launch Mega Deals across all 480 SPAR, EUROSPAR, ViVO, ViVOXTRA and ViVO Essentials stores in Northern Ireland with a marketing strategy spanning national TV and radio, print and digital media, as well as outdoor and in-store opportunities to capture an increased audience.
Caption: Sara Murphy, Marketing Manager at Henderson Group launches the Weekly Mega Deals initiative