In-store bakery revamp and new breads to be introduced at Tesco
Tesco will revamp its in-store bakery range, introducing almost 30 new lines and new layouts.
Following a trial last summer of the new concept, called The Bakery at some of its larger format stores, the supermarket chain will begin the roll-out this month.
Introducing six limited edition products, Tesco will also include nutritional information on packaging, such as calorie content and daily recommended allowances.
The supermarket said it was offering shoppers a fresher bakery experience, available for less than what it called “premium prices found at artisan bakeries”.
“Times are changing in the baking world, and we’re seeing the emergence of an adventurous new type of shopper who is eager to try more premium artisan varieties of bread and sweet treats,” said Sarah Donovan, Tesco Lead Bakery Product Development Manager.
“But we don’t believe that shoppers should have to pay high prices for artisan bakery items, which is why we’ve launched a new range of great quality products baked daily in store.”
Among new artisan bread lines being introduced are:
*Tesco Finest Cheddar Boule – 400g – £2.25. Fermented for 12 hours and bursting with indulgent, melted pockets of Vintage and West Country Cheddar and Red Leicester cheeses. Stonebaked for a deep crust.
*Tesco Finest Limited Edition Rosemary and Sea Salt Focaccia – 250g – £2.25. Crafted with a long fermented Italian style Biga dough, made and hand topped with Italian extra virgin olive oil, Anglesey sea salt and rosemary.
‘Times are changing in the baking world, and we’re seeing the emergence of an adventurous new type of shopper’
New sweet lines include:
*Tesco Finest 2 Victoria Sponge Muffins – £1.75. Made with a light and fluffy vanilla sponge the muffins are filled with strawberry jam and topped with strawberry pieces with buttercream enriched with clotted cream.
*Tesco Finest 2 Sicilian Lemon Meringue Pastries – £1.90. A new twist on the classic lemon meringue pie. These Danish pastries are made up of 24 layers of delicious flaky pastry with a zingy Sicilian lemon favoured filling and finished with crunchy meringue pieces and a drizzle of icing.
The chain has also dropped the price of bread and butter across its stores and online as part of its commitment to provide value for customers during the cost-of-living crisis. The move includes reducing the price of the supermarket’s most popular bread, the Tesco Toastie white bread, from 85p to 75p.