Independent retailers Iced Coffee range gets a BOOST
Popular Caramel Latte flavour introduced to the Boost Drinks Iced Coffee range
Boost Drinks has introduced a Caramel Latte flavour variant to the Boost Iced Coffee range.
Using exclusive production techniques to ensure a smooth tasting refreshment, Iced Coffee Caramel Latte is a new addition to a range that offers extended shelf life compared to other brands.
Boost Iced Coffee was launched in Northern Ireland in 2020 after research highlighted an increasing demand for RTD coffee and iced drinks in the independent and convenience channel.
The success of Boost Iced Coffee, that includes Caffe Latte and Double Espresso variants, inspired Boost to create and introduce Caramel Latte, a flavour variant that is currently the fastest-growing within iced drinks – seeing 107% YOY growth.
Jack Taylor, Trade Marketing Manager at Boost, said: “Iced drinks and iced coffee popularity has soared in Northern Ireland and we are incredibly proud to have the second best-selling iced-coffee brand in the region – only a year after launch.
“Boost Iced Coffee Caramel Latte is only going to complement the already strong and growing range and give retailers a product that’s exclusive to the independent channel whist offering consumers another great tasting product at an attractive £1 price point,” concluded Jack.
Boost is continuing wide-ranging marketing support for Boost Iced Coffee including trade and consumer PR, print and digital advertising, POS, a notable distribution drive and sampling activity.
The targeted Iced Coffee distribution drive gave retailers an exciting opportunity to stock the latest NPD and is being supported with a consumer campaign that will deliver free samples of Caramel Latte to key worker locations and shopping centres.
Boost Iced Coffee Caramel Latte, Caffe Latte and Double Espresso are all available at £1 PMP.