Irwin’s Bakery makes for a Rare Breed

Portadown based Irwin’s Bakery has announced its sponsorship of the new series of UTV’s ‘Rare Breed – A Farming Year’.

The series, which follows a number of farmers and farming families throughout the agricultural year, regularly attracted audiences of over 200,000 with its first series in 2012.

Michael Murphy, commercial director of Irwin’s Bakery said: “This high profile sponsorship is part of our ongoing programme of brand support for the Irwin’s range. Each programme will be bookended by mouth-watering serving suggestions of the full product range, all designed to get shoppers hungry for our delicious breads.

“Farming is such an important part of local life and a major part of both our economy and our community. As a leading local agri-food producer, Irwin’s Bakery is delighted to support the second series of ‘Rare Breed – A Farming Year;’ a programme which showcases the rich variety as well as the highs and lows of the agri-sector in Northern Ireland.”

The series follows 17 families throughout 2013, including arctic winter weather and torrential rain to record-breaking summer temperatures. The series was shot in high definition and is shown on UTV on Monday evenings at 8pm.

Launch: Pictured at the launch of the series are participating farmer John Tate from Moira and commercial director of Irwin’s Bakery, Michael Murphy