JTI bolsters value brand houses with two new Capsule products
Tobacco company launches UK’s first triple menthol cigarette into the tobacco market.
JTI, The UK’s no.1 tobacco manufacturer is bolstering its market-leading Capsule offering with the launch of two new cutting-edge products: Sterling Dual Triple Green and Benson & Hedges Blue Dual Double Capsule.
Sterling Dual Triple Green is the first triple menthol cigarette in the UK tobacco market. The innovative mentholated cigarette has two capsules, one peppermint and one spearmint, and offers a new proposition for existing adult smokers from the UK’s no.1 Capsule brand. The new SKU builds on the brand’s successful 2018 single and double Capsule launches, provides the ultimate flavour experience and offers adult smokers greater choice, driving sales into the growing Capsule segment.
Similarly, the new B&H Blue Dual Double Capsule will bring a more intense flavour option to the UK’s fastest growing cigarette brand. Entering the market as the UK’s lowest priced Double Capsule offering, it will also help retailers tap into the growing Value segment, as tobacco customers continue to seek out affordable products from a quality brand they can trust.
With the growing Capsule cigarette segment – now responsible for 15.4% of total cigarette sales in the UK, the two new innovations reflect JTI’s commitment to meeting consumer demands and will enable retailers to maximise sales in the category before the menthol ban comes into effect in May 2020.
Ross Hennessy, Head of Sales at JTI UK, comments: “Considering the success of JTI’s Capsule product releases in 2018, we’re excited to build on this with the introduction of two new cutting-edge innovations into the leading Sterling Dual and B&H brand portfolios.
We’ve seen the Capsule segment grow significantly in recent years and expect this to continue into 2019, alongside the increasingly popular Value segment. These two new launches will help retailers take advantage of these profit opportunities and we will continue to invest in introducing new, innovative products to the market to bolster sales in the tobacco category.”
Sterling Dual Triple Green and B&H Blue Dual Double Capsule are now available in all channels at a competitive Recommended Retail Price of £9.35 and £8.35 respectively.