Kestrel Foods appoints new Commercial Director

Kestrel Foods appoints new Commercial Director

Premium snacking company, Kestrel Foods Ltd, has appointed a new Commercial Director to its senior leadership team working to develop brands, Forest Feast and Acti-Snack, at a time of exponential growth in the business.

Johnny Weir joins Kestrel Foods following his most recent role as Group Commercial Director at Coca-Cola HBC.  Johnny brings with him more than 20 years’ business and commerce experience, including 16 of these spent at Director and Senior Management level.  Johnny’s areas of expertise include developing and nurturing senior level relationships with key customers, having worked with household names such as Tesco, Musgrave, BWG, Hendersons, KFC, Supermacs and Applegreen.

Commenting on the senior addition to the business, founder and CEO Michael Hall said: “We are delighted to have Johnny join our senior team. With over 20 years of invaluable experience, Johnny has a wealth of business acumen and we look forward to having him on board as we further develop our own commercial growth strategy and aim for ambitious expansion in domestic and international markets.”

Johnny Weir said: “It’s a really exciting time to be joining Kestrel – a local company which has made massive inroads across the globe with some fantastic products.  I’m looking forward to working with the team and developing the sales strategy with our customers across Ireland, the UK and further afield.”

Kestrel Foods was formed in 1996 and now exports to 34 countries worldwide, including Russia, Hong Kong, Norway, Italy, Iceland and the United Arab Emirates. It employs a team of 105 at its head-quarters in Craigavon and recently invested £2m in a second cutting-edge manufacturing plant.