Kestrel Foods launches Just Live a Little gluten free granola
Kestrel Foods, the owner of snacking brands Forest Feast and ACTI-SNACK has launched Just Live a Little, a new gluten-free granola brand, into the breakfast category.
Just Live a Little was created to offer a healthier option for those who want to enjoy a breakfast they can feel good about. The range is gluten free, as well as supporting good gut health, and is free from refined sugars.
Bronagh Clarke, Marketing Director said: “There are over 4m consumers in the UK who are actively choosing to reduce or avoid gluten in their diet for many reasons. Sometimes the choices are restrictive in terms of taste and variety. In addition, the average granola has over 20% refined white sugar and with low nutritional quality.
“We believe better food makes you feel better, so we only use wholegrain gluten-free oats, mixed with fruit, nuts and seeds and finished with a generous dollop of nut butter for a creamy taste. Everything is batch-baked at our own gluten-free facility in County Armagh.”
The range has four flavours, with an RRSP of £4 for 360g – Maple & Toasted Pecan Granola, Raspberry, Coconut & Cashew Granola, Cocoa & Hazelnut Granola and Peanut Butter & Apple Granola.
The range launched into Tesco, SPAR and online stores on 6th November, with other retailers launching in the new year. The launch is being supported by instore media, consumer press, sampling and social media.