Knorr Relaunches Online

Knorr has relaunched its website to communicate the brand’s quality and taste credentials as a cooking master brand.

Hosted at www.knorr.co.uk, the site  forms part of a multi-channel, £12 million marketing campaign that will feature heavyweight digital activity – including a new UK Facebook page – as well as television and print advertising, experiential sampling and PR.

The refreshed website is part of a new strategy to demonstrate the brand’s commitment to quality and taste across its full portfolio of products.

As part of the refresh, Knorr has doubled the recipe content covering top UK searches, as well as enhanced the user experience and will host even more new and inspiring recipes from Michelin star chef, Marco Pierre White.

The site will also feature a ‘Buy It Now’ function, which will link through to the websites of several major retailers and allow consumers to purchase straight away.