KP Snacks reduces Tyrrells packaging by 25%, saving 113 tonnes of packaging
KP Snacks has announced a major packaging reduction for its premium snack brand Tyrrells, with plastic packaging being cut by 25% across the range.
Rolling out this month, the new packaging will save 113 tonnes of plastic per year.
This latest packaging reduction reflects KP Snacks’ broader commitment to sustainable packaging, a key pillar of its ‘Taste for Good’ responsible business plan, and follows a 410-tonne plastic packaging reduction across KP Snacks brands in 2021.
The new Tyrrells packs will appeal to increasingly environmentally-conscious consumers, with Tyrrells shoppers identifying plastic waste as their top concern. Consumers will be made aware of the reduction through a flash on pack, featuring the message, “We’re taking action with 25% less packaging.”
Dan Winslet, Global Tyrrells Marketing Controller, says: “The new packaging reduction is key to the Tyrrells brand, and we are delighted to be championing not only great taste and quality but also sustainability.
“We know that protecting the environment is a top priority, motivating purchasing decisions and we’re glad to be supporting both shoppers and our retail partners by slashing our plastic usage.”
Nicola Robinson, Head of Sustainability said: “As a category leader, KP Snacks is dedicated to continuing to reduce plastic packaging as much as possible across our portfolio, while also focusing on supporting the development of recycling infrastructure in the UK.
“Last year, we joined the Flexible Plastic Fund, a cross-industry collaboration working towards a long-term vision of a circular economy for flexible plastics. This is an important step towards closing the loop on packaging materials as we seek to protect and preserve our environment.”
Worth £57M RSV and growing +3.1% MAT in the UK, Tyrrells products are currently purchased by over 5.9m households with its main shoppers falling within the 45yr+ ABC1 category.
The brand has a 13.5% share of Premium Crisps and Snacks with value sales growing in the sharing segment. With an impressive 90 Great Taste Awards across the range, Tyrrells is the perfect brand to cater for those special or informal sharing occasions.