Lidl Celebrates World Bee Day with Biodiversity Roll-out
20 Pollinator-Friendly Stores by End of 2021
The announcement comes in celebration of World Bee Day, 20th May 2021
Building on its long-term environmental targets and comprehensive sustainability strategy ‘A Better Tomorrow’, this commitment shows Lidl Ireland’s leadership in the biodiversity field. As a member of the All-Ireland Pollinator Plan since 2018, the retailer has been working collaboratively towards the protection of biodiversity and the conservation of native ecosystems in line with Ireland’s National Biodiversity Action Plan.
Lidl’s Pollinator-Friendly Stores are an innovative concept whereby suitable surrounding areas at Lidl Ireland store locations are optimised to create an area of pollination promotion. Featuring reduced mowing practices, wildflower planting, an insect hotel and informative signage, these areas can look overgrown but are in fact a haven for pollinators like bees, butterflies and hoverflies, which are essential for the production of the fresh fruit and vegetables that Lidl Ireland is renowned for.
Encouraging customers to participate in the protection of Ireland’s natural biodiversity on an individual level, Lidl is selling a selection of pollinator-friendly plants and flowers in its 168 stores nationwide from Thursday 20th May, including potted sunflowers, lavender, shrub peony, lupins, climbing jasmine, pepper plants and strawberry hanging baskets to name but a few.
World Bee Day falls on 20th May each year and is a United Nations (UN) designated day to raise awareness of the importance of pollinators, the threats they face and their contribution to sustainable development.