Local bakers grow as supply to wholesaler increases with range expansion
Two local bakeries have grown their businesses and created new jobs thanks to continued investment from Henderson Wholesale as they expand their own-brand bakery range.
Graham’s and Scott’s Bakery are regular suppliers to SPAR, EUROSPAR and VIVO branded stores in Northern Ireland since 1990 and 2004 respectively, and started working with the company to create speciality products for the enjoy local bakery brand in 2018, Henderson’s own-brand range of muffins, traybakes and cakes which launched last year.
Since then, the range has been extended and is now expected to exceed £2.1m in retail sales, four times the rate of the first half of 2019, thereby enabling Henderson Wholesale to invest further in its local suppliers.
Graham’s family bakery in Dromore has made a significant investment in its facilities and created six new jobs to keep up with orders, while Scott’s Bakery in Fivemiletown has created three new roles thanks to its contract. Daily Bake in Armagh and Holme’s Bakery in Portadown also supply to the range.
Eamon Taggart, Trading Manager at Henderson Group says this was the aim for its local suppliers when they launched the range; “enjoy local bakery started with six products over a year ago, we added 22 more in 2019, and thanks to the excellence of the bakers we work with, we’ve been able to expand to 42 products giving even more choice and value for our retailers and shoppers.
“We have now launched 12 new products including mini sponge cakes and individual tarts which create a handmade coffee shop experience at home, an indulgent cupcake platter and new seasonal toffee apple muffins that always taste great as we transition into autumn from the summer. The beloved NI traybake also has two new slices; salted caramel pecan slices and cranberry caramel slices.”
The additions bring the entire enjoy local range of fresh meat, poultry, soups, bread, cheese and salads to a total of 139 products from 20 local suppliers across the island of Ireland.
The suppliers to the range are also supporting SPAR and EUROSPAR NI’s Pick Me Up Picnic initiative throughout August that encourages shoppers to throw out their blankets and safely host a picnic to fundraise for the stores’ charity partners, Marie Curie and Cancer Fund for Children.
Eamon continued; “when shoppers pick up any cake product from the enjoy local bakery range until 20 September, 10p will be donated from our suppliers and Henderson Wholesale to the charities. We’re delighted to be part of the campaign that will help those organisations and their service users that have been adversely affected by the Coronavirus pandemic.”