Magnum welcomes 2023 with new ice cream innovations
Magnum has unveiled an array of innovation to welcome in the new year and accelerate growth of the ice cream category.
Capitalising on treat occasions, Magnum Double Starchaser and Sunlover are set to break ice cream records with a superior innovation including deliciously decadent flavours and eye-catching packaging. The brand is also expanding its mini and vegan ranges, with Magnum Mini Double Caramel Collection and Magnum Vegan Raspberry Swirl available now.
Ice cream sales grew strongly during the Covid pandemic with consistent year-on-year growth since, with sales up 22% in 2022 versus 2019. There are currently 2.3 billion ice cream occasions in the UK, with Unilever targeting a bigger share of the snacks and dessert sector in 2023 with these products.
Jennifer Dyne, Head of Ice-Cream UK & Ireland, Unilever said: “Insight-led innovation is vitally important to the ice cream category, creating a sense of excitement for shoppers and ensuring it remains relevant to evolving consumer trends and flavour profiles.
“Magnum remains the UK’s number one ice cream brand, because it continues to deliver superior products with high quality ingredients and unique, indulgent flavours. We are so excited to bring Magnum Double Starchaser and Sunlover to market this season – both products are truly outstanding and completely unique – exactly what you would expect from a category-leading brand like Magnum.
“In addition to this, we will continue to expand our vegan and our minis range with exciting new flavours. In order to create sustainable category growth, we need to continue to expand and deliver across formats and consumer needs – our vegan and mini ranges do just that by offering Magnum indulgence to new users and occasions. We’re confident that this triple line-up of new products will help retailers have a successful year in ice cream.”
The extension of the Magnum Vegan portfolio is the latest move as part of Unilever’s wider global Future Foods ambition launched globally with two key objectives: to help people transition towards healthier diets and work towards reducing the environmental impact of the global food chain. The ambition includes an annual global sales target of €1 billion from plant-based meat and dairy alternatives.
“We’re continuing to expand our plant-based range to give more consumers the choice to go vegan without compromising the indulgence they want from ice-cream,” added Jennifer.