Maxol: At the heart of local communities across the island of Ireland
SPONSOR SPOTLIGHT
As we approach this year’s Neighbourhood Retailer Awards, we are delighted to share our wonderful sponsors in our special feature, Sponsor Spotlight. Here, we find out more about our sponsor Maxol, who is sponsoring the Lifetime Achievement Award.
Founded by the McMullan brothers in County Down as a fuel distribution business more than a century ago, Maxol has grown into Ireland’s leading family-owned forecourt and convenience retailer.
Now in its fourth generation, the business remains grounded in family values while continuing to innovate and modernise in response to changing customer expectations.
As a progressive business, we’re shaping the future of the forecourt sector and have pioneered the shift from fuel-led to convenience-led retail. Our multi-million-pound investment programme is creating bigger, brighter destination stores with more parking and more reasons to stop, shop, eat and recharge.
Working alongside our local partner, The Henderson Group, we’ve created modern stores packed with grocery essentials for every meal occasion, plus grab-and-go breakfasts, lunch from our Delis, freshly brewed BARISTA BAR coffee, drinks, snacks, and treats. Self-service checkouts and Pay at Pump technology help us to deliver a frictionless customer experience from the forecourt to the store.
As one of Ireland’s most recognised fuel brands, we offer advanced quality fuels while championing more sustainable choices. We’re expanding our network of ultra-rapid EV charging hubs powered by renewable electricity and have introduced lower-emission fuels such as Maxol hvoPRO onto select forecourts.
Our commitment to sustainability remains a priority for the business. We continue to roll-out our innovative and award-winning sustainable forecourt design featuring solar panels, LED lighting, low-energy CO2 refrigeration, and heat pumps – cutting each new site’s carbon footprint by up to 40%.
Innovation is a hallmark of our business, from reimagining our network as destination stores to leading the way on sustainability, our approach has earned us recognition locally, nationally and on the global stage. But some things haven’t changed in four generations: our values, our integrity, our pride in serving local people and always being at the heart of the communities we call home.
Brian Donaldson, CEO, The Maxol Group said: “We’re incredibly proud to support the Neighbourhood Retailer Awards. This event celebrates the very best of our industry: the innovators, the trailblazers and everyone working to raise the bar, ensuring neighbourhood stores remain at the heart of local communities today and for generations to come.
“That’s why our long-standing partnership with Neighbourhood Retailer is so important to us. It provides a trusted platform to build lasting relationships, demonstrate our commitment to local retail and play an active role in shaping the future of the industry.”
