Millions watch The Hundred – Big boost for KP brand awareness

“One week into “The Hundred” cricket and I am pleased to be able to share some exciting stats with you” a delighted Ricky Watts, N.I. Business Account Manager for KP Snacks told NR.

“Over the past week, there have been 100k spectators at the matches with an additional 8.54m watching the tournament on TV.  A massive 39% of those watching on TV, had not watched live cricket on TV prior to The Hundred this year. The Hundred is succeeding in engaging and attracting new spectators to the sport!

“Just think, over 8.6m spectators in one week have seen our KP brands on the shirts of these incredible players.  That is phenomenal brand awareness which will lead to more happy snacking moments for our retailers, shoppers & consumers! ” said Ricky.