Morelli’s ice cream offering chance to take over business in east Belfast
Morelli’s ice cream is offering the chance to take over a franchise on the Belmont Road in east Belfast.
The Belmont Road premises is now on the market as a going concern for offers over £35,000.
The new owner will have the rights to trade using the Morelli’s brand which will include goodwill, fixtures and fittings.
Listed by Independent Commercial, potential buyers are told that as an established business that stretches right back to 1911, Morelli’s has become recognised as “one of the leading and award-winning boutique style ice cream parlours in east Belfast”.
The ground floor commercial premises includes a prominent location for footfall, making it an “advantageous and sought-after site.”
With an open shop floor and dining area to the front, there is also an ice cream bar/ serving area which leads to the kitchen, prep area, WC and storage areas.
One of Northern Ireland’s most well-recognised brands and business dynasties, Morelli’s was first started by Italian entrepreneur Peter Morelli in 1911.
Opening up a cafe in Ballymena’s Stone Row, he and his locally-born wife Annie later asked their nephew Angelo to travel over from Italy to run the shops in Portrush and Portstewart.
Now spanning five generations, Peter’s great-grandchildren Marino, Tania, Arnaldo and Daniela Morelli all work at the company factory in Coleraine.
Last October, Morelli’s took home the Regional Golden Fork award for Northern Ireland in the finals of the UK Great Taste awards, for the caramelised hazelnut ice cream flavour.
As part of the business structure, Morelli’s offers a range of options for those wishing to become an official seller as part of the ‘Scoop package.’
The company has also expanded its offering outside of Northern Ireland to multiple retailers including Morrison’s supermarkets as well as Tesco Ireland in the Republic of Ireland.