Moy Park returns as sponsor of UTV’s Rare Breed

Moy Park returns as sponsor of UTV’s Rare Breed

Ireland’s number one poultry brand, Moy Park, has announced it will sponsor of UTV’s hit series ‘Rare Breed – A Farming Year’ for the third year in a row.

The sponsorship will see Moy Park’s core branded range, which includes primary, breaded and ready to eat products, feature on primetime television for three months.

The popular show has returned for its tenth season, with 14 families from across Northern Ireland giving an inside view of the ups and downs of their year in 2021. Rare Breed takes viewers into the heart of the farming world, giving a unique insight into one of Northern Ireland’s largest and oldest industries.

Commenting on the sponsorship, Moira Mills, Moy Park Senior Brand Marketing Manager said: “We are proud to be part of a programme that heroizes Northern Irish farmers and provides viewers with the perfect opportunity to learn more about our outstanding agri-food industry and farming families behind it.

“Each ad break during episodes features stings showcasing mouth-watering serving suggestions of Moy Park products, from a traditional whole chicken for the Sunday roast, to our breaded mini fillets – delicious in a wrap at lunch time or for a mid-week dinner.”

Tony Curry, Programmes Editor at UTV said: “Rare Breed – A Farming Year” is a firm favourite amongst UTV viewers. The 12 episodes take us through the year, and we see how the families continue to carry on despite the continuing challenges of the pandemic.  The series is a fantastic mix of the traditional with the new. Farming is a hi-tech, highly diversified business nowadays and the families’ activities this year are a true reflection of that.”