M&S Food teams up with Panini to launch NI football sticker collection
M&S Food has kicked off a summer of football by teaming up with sticker giant, Panini to launch an exclusive sticker collection featuring the stars of Northern Ireland’s senior men’s and women’s international football teams.
This summer the food retailer is giving local football fans the chance to start collecting limited edition stickers of their favourite Northern Ireland football heroes like Conor Bradley, Demi Vance, Shea Charles and Simone Magill.
The collection features 50 stickers, made up of players and managers, and an album packed with quizzes and fascinating facts about the nation’s football icons, as well as nutritional advice for aspiring young footballers.
M&S Food has had a partnership with the Irish FA, alongside its counterparts in England, Scotland and Wales, since 2022 aimed at using the power of football to help families make healthier choices.
The ‘Eat Well, Play Well’ campaign links the eating habits of Northern Ireland’s footballing heroes to how they play, promoting positive healthy eating messages for kids in a way that’s engaging, relatable and drives change.
Helping launch the limited-edition Northern Ireland football sticker collection, senior women’s international, Demi Vance said: “It’s an absolute dream come true to see myself on a Panini sticker.
“It’s incredible to be part of a campaign that not only reignites that childhood excitement but also promotes health and well-being through football.”
Ryan Lemon, Regional Manager of M&S Northern Ireland added: “This campaign offers a fantastic opportunity to create a fun, engaging way for families and fans to connect with their favourite Northern Ireland players and learn about the benefits of making healthier eating choices.”
