Muchos Gracias for McCoys New TV Campaign

The new TV campaign launched by KP Snacks to support its McCoy’s Muchos range runs across Channel 4 and Dave until the end of November and will also feature during the ad breaks of Channel 4’s The Last Leg, which is co-hosted by Alex Booker.

The TV advert depicts a Mexican wrestling match with running commentary on who is winning, with the McCoy’s Muchos folder tortilla snack clearly taking the lead. It has been cleverly animated to show the McCoy’s Muchos tortilla snack and a standard triangular tortilla chip as the wrestler’s heads, resulting in a fun and memorable spot.

With this new campaign, KP Snacks aims to increase awareness of the McCoy’s Muchos range by creating engaging content with a trusted media partner such as Channel 4, that appeals to a key target audience for Muchos.

Young audience

Ilan Arkin, Marketing Controller – McCoy’s, Butterkist and Heritage Brands at KP Snacks, said: “When looking to target a young affluent audience, Channel 4 provides the perfect environment as a young and upmarket channel”.

“Partnering with Channel 4 and the right programming will help drive McCoy’s Muchos to front of mind awareness whilst maintaining a maverick McCoy’s style and cleverly pulling out Muchos’ personality.”