National Lottery ‘Must Be Won’ Draw of £20m on Saturday 7th
Saturday 7th November will be a lucky day for someone, somewhere.
National Lottery retailers could increase sales by as much as 48% for the draw on 7 November.
The £20 million jackpot draw is to celebrate launch of new £5 prize in Lotto ‘Must Be Won’ Rolldowns.
Must be won
Camelot retail partners are in line for a boost in National Lottery sales thanks to the upcoming Lotto £20 million ‘Must Be Won’ draw on Saturday 7 November – which could see up to a 48% Lotto sales uplift.
Lotto POS started landing in stores this week, and retailers are reminded to site this in the best possible location and as soon as possible – ready to help drive those impulse purchases and extra sales well ahead of the big night.
All this is to celebrate the new enhancement to Lotto, which kicks in on the same night as the £20 million ‘Must Be Won’ draw. The new change will mean that players who match two main numbers in a Lotto ‘Must Be Won’ draw where no one matches all six main numbers to win the jackpot outright will also scoop a share of the jackpot – winning £5 in addition to their free Lucky Dip (previously the jackpot was only shared between cash prize winners).
New prize tier
Camelot’s Retail Director, Jenny Blogg, said:“The new change to Lotto will see around a million people win a fiver in a ‘Must Be Won’ draw if the jackpot rolls down and is shared. This is the first time a cash prize has been available for matching two main numbers on Lotto, so retailers can expect even more positivity and footfall around Lotto going forward.
“On top of the usual commission they make on the free Lucky Dip and paying out some of the other boosted prizes, this will mean a significant number of players reinvesting their £5 win back in store.
“To make the most of the upcoming £20 million ‘Must Be Won’ Lotto draw, POS should be sited promptly and retailers could also talk customers about the new prize tier to really help build excitement.
“Thanks to National Lottery players – and our retail partners selling tickets week in, week out – an average of £30 million is raised every week for Good Causes across the UK. This is even more important right now, with up to £600 million in National Lottery funding being used by charities and organisations to help those affected by coronavirus – including £300 million to support the most vulnerable in communities across the UK.”