Mace to open 50 new stores by 2020

Mace to open 50 new stores by 2020
Mace sales director, Daniel O'Connell

Mace has this week announced plans to add 50 new stores to its network in the Republic of Ireland by 2020.

The announcement by the retailer will provide 700 new jobs for full and part-time staff. More than £19m will be invested in the project by head of operations in the Republic, BWG Foods, and will include high-spec refurbishments to existing stores in the ROI.

The move comes at a time which sees Mace updating in-house design with the introduction of instalments such as the ‘for food’s sake’ Deli, Asian Street Food and Mace’s own ice-cream proposition ‘I Scream’.

Remarking on the announcement, recently-appointed Mace sales director, Daniel O’Connell said that “Mace has an extremely loyal customer base and this was a key factor in the brand outperforming the market during the recession. Our new strategy and store design gives us a strong platform to grow the business and leverage new consumer trends that are emerging in the convenience retailing market.”

The convenience retailer, which provides employment for 2,500 people locally, recently unveiled a brand new store design, following a pilot launch in Galway this week.

Mr O’Connell said, “The Mace store design has been developed to mirror what we are trying to achieve with our new strategy and is based on extensive consumer research and retailer feedback. Importantly, the new design allows each store to customise its range and layout to specifically cater for its individual customer base”.

Mace is Ireland’s longest-running convenience store. Having opened its first branch in 1960, the retailer currently operates 165 stores throughout the country.


Our photo above shows Daniel O’ Connell, Mace’s sales director