Nisa announces return of ‘Bank Holiday Bonanza’
Nisa has announced its popular Bank Holiday Bonanza trade event will return for the August bank holiday
The event enables Nisa retailers to provide offers over the Bank Holiday period on a wide range of branded products.
Two previous Bonanzas each generated over £1million in sales, with this year’s event also expected to perform well.
The offers are available exclusively on Nisa’s Order Capture System from August 15 at 1pm until August 17 and include deals on key convenience lines such as Carling 15 packs, Coke 10 packs, Blossom Hill wine, Lynx Body Spray and Persil liquid capsules.
Dan Maltby, head of trade and category planning at Nisa, said: “The Bank Holiday Bonanza activity has become a popular and important part of our promotional calendar, having delivered in excess of £2 million over the previous two events.
“We’re determined to offer increased benefits to our members and this is one of a number of initiatives we have launched this year to help them drive sales and profitability. We are delighted with the level of retailer engagement received and believe this is testament to the interest and demand the deals have generated in consumers.”
