Nisa set to help combat cost-of-living with ‘Fill Your Basket For Less’ campaign

Nisa is emphasising the focus on value to support its retailers as they help shoppers combat the cost-of-living crisis.

In a bid to ensure Nisa stores can continue to give consumers a strong offer when it comes to good value, the Fill Your Basket For Less campaign aims to demonstrate consistently good deals available across a wide range of key grocery items.

And because many Nisa stores are based in communities, on the doorstep of their consumers, shoppers have no need to visit larger supermarkets to make their money go further.

Nisa already offers numerous market leading deals through a combination of promotions such as the Big Deal, the Freezer Deal and One Week Deal.

Now, all offers will sit beneath the umbrella of Fill Your Basket For Less with clear and simple point of sale used both in store and on digital channels, to clearly illustrate the offer.

Laura Gomersal, head of marketing for Nisa, said: “We know shoppers are trying to make their money go further right now and even more so as we head out of summer and into the colder months. As such, it’s important they see their local Nisa store as a go-to destination for quality products at great prices as well as for planned missions, not just top-up shops.

“Through our Fill Your Basket For Less campaign we are demonstrating to shoppers that Nisa retailers are trying to help them save money, routinely as part of their everyday shop.”

There will be a renewed focus on the Nisa Locally website with big value offers headlining the site alongside tips and ideas to help consumers save money.

Featuring bold, clearly identifiable yellow and red artwork, the campaign will feature across all of Nisa’s marketing activity over the coming months.

“We’re proud to now be launching a campaign that will highlight the best savings to support shoppers through a financially tough time whilst also benefitting our retailers,” added Laura.