Popular after dinner mint has something to celebr-eight!

Popular after dinner mint has something to celebr-eight!

The hugely popular after dinner mint, After Eight marks its 60th birthday this year and will be honoured with a special edition design for its 300g box.

Remaining a key category at Christmas, After Eight grew 10.5% last Christmas and now accounts for 60% of after dinner mints.

Brand new for 2022 is Cherry & Mint flavour, voted for by consumers, with dark chocolate and cherry proving a winning combination. Also new is the After Eight Mint Collection box, which aims to bring new shoppers into the inlaid category.

This indulgent collection contains five tasty flavours – Dark Peppermint Truffle, Dark Peppermint Cream, Dark Peppermint Crisp, Dark Orange and Peppermint Cream and Milk Peppermint and Milk Peppermint Truffle.

Also, within the inlaid boxed chocolates category, Dairy Box’s star performing Christmas Collection returns to the range for 2022. It grew a huge 42% in 2021 versus the same period the previous year.