Snickerdoodles, snowballs, and pretzel sticks will be big in 2022: Baileys Treat Report

Snickerdoodles, snowballs, and pretzel sticks will be big in 2022: Baileys Treat Report

Snickerdoodles, snowballs, and pretzel sticks are set to make it big in 2022, according to the annual Baileys Treat Report.

The alcohol brand teamed up with food futurologist Dr Morgaine Gaye for the report as well as the ‘Baileys treat collective’ featuring pastry chefs and bakers from across the world, including cronut creator Dominique Ansel, baker Lily Jones from London-based Lily Vanilli, former Bake Off contestant Benjamina Ebuehi and Pooja Dhingra, founder of Le15 Patisserie.

Adding a touch of sparkle to cupcakes and truffles is highlighted as one trend expected to go big in 2022, alongside nut-based desserts, the use of bright and bold colours and hyper-textured cakes and desserts which take their inspiration from art and architecture.

Baileys and its team of experts also predicted the rise of bakery treats, including snickerdoodles, pretzel sticks and the fondly remembered snowball.

Baileys says snickerdoodles, a cookie/cake hybrid which is traditionally paired with a dusting of cinnamon sugar, are about to ‘take the world by storm’.

“But while the classic snickerdoodle is always a winner, we’re now seeing endless incarnations featuring just about anything you can dream of – think lemon with blueberry sugar, or everyone’s seasonal fave, pumpkin spice,” the report said.

Bailey’s is also backing the cremella, a doughnut which has been refreshed, halved and filled with ice cream before being drizzled with toppings.

They’re popping up in London thanks to ice cream bar Happy Endings and others and proving to be a hit on the other side of the pond in New York’s Chinatown, according to Baileys.

Lily Jones from Lily Vanilla says “The trick Terri Mercieca from Happy Endings, and others like her, have mastered is avoiding over sweetness with a hint of salt in the cookie crunch. Also, going for more adult flavours like Guinness and malt elevate this to a level serious food lovers will enjoy, while keeping all the fun and nostalgia of the original treat.”

Snowballs are undergoing a revival as consumers tap into the nostalgia vibe, Bailey’s says.

“These retro treats are little bites of pleasure, combining pillowy marshmallow, a powdery cloud of icing sugar and a dollop of jam in the middle. But their new incarnation is bigger, and a whole lot better,” the report says.

Pretzel sticks were also named as the perfect sharing treat by Baileys, which describes them as the ‘ultimate hybrid of sweet and salty’, particularly when dipped in chocolate and topped with nuts and other sprinkles.

Baileys has also predicted that indulgent and innovative cones will become popular in 2022, from chocolate and nut-covered cones to bubble waffle cones,  chimney bread cones and ones made from churros.

“I love to prepare bubble waffles and serve them as an ice cream-filled cone,” said Alma Obregén, founder of Spanish bakery Alma Cupcakes.

“The recipe is similar to that of American waffles and the trick is to shape them while they’re still hot. You can also customise the dough for different cone flavours such as cookies and cream, red velvet or cinnamon and apple.”