Sophie Trueman appointed as Too Good To Go’s UK and Ireland Managing Director

Too Good To Go, the world’s largest food saving app, has  announced the appointment of Sophie Trueman as Managing Director for UK and Ireland.

Having first joined Too Good To Go in 2019, Sophie previously held roles as Head of Key Accounts and more recently Head of Business Development for the UK and Ireland.

In her time at Too Good To Go, Sophie has been responsible for driving instrumental new brand partnerships with the likes of Greggs, Morrisons, Pret a Manger, Starbucks and Greene King.

With more than 10 years of experience in the FMCG sector, including roles at L’Oréal and Amadeus, Sophie brings a deep passion for sustainability coupled with strong commercial acumen to the new role.

Commenting on her new position, Sophie said: “I’m thrilled to take on this next challenge at Too Good to Go. We’re on an incredible journey as a company and I am determined to continue this trajectory as we help even more companies save food from going to waste.”

Too Good To Go’s previous UK Managing Director, Paschalis Loucaides, will be taking on the role of Vice President of Operations for Too Good To Go.