SPAR secures convenience partnership with MrBeast to launch Feastables in NI
Leading symbol group SPAR is partnering with YouTube giant, MrBeast to bring Feastables to the NI convenience and forecourt sector.
SPAR has been chosen as MrBeast’s exclusive convenience partner at launch and as a result, MrBeast’s Feastables range of chocolate bars will be available in over 330 SPAR stores in Northern Ireland from Monday 10th July.
A range of four Feastables MrBeast bars will be available – Feastables MrBeast Bar Original Chocolate 60g; Feastables MrBeast Bar Milk Chocolate 60g; Feastables MrBeast Bar Crunch 60g and Feastables MrBeast Bar Deez Nutz 60g.
Working with Icon Foods Ltd, SPAR has secured a deal to be the convenience distributor of four SKUs in the Feastables range of chocolate bars until January 2024.
EXCLUSIVE CONVENIENCE PARTNER
Speaking about the launch of Feastables with SPAR, Henry Goodchild, SPAR UK Trading Controller said: “We are very pleased to confirm our partnership with Icon Foods as the convenience distributor of MrBeast’s range of chocolates called Feastables.
“The entire SPAR organisation has worked together to bring this new opportunity to convenience shoppers and our SPAR stores are thrilled to have the opportunity to be the first in convenience to supply customers with the range of Feastables chocolate bars.
“We are always looking at interesting new brands to work with and opportunities for differentiation and this partnership is another example of how we are able to stand out from the crowd.”
Glen Howe, Head of Trading at Henderson Group which owns SPAR in Northern Ireland added: “This is a fantastic opportunity for our retailers to bring new and high demand products to their shelves, and we’re delighted to be working with Icon Foods and MrBeast as their exclusive convenience partner.”
‘This is a fantastic opportunity for our retailers to bring new and high demand products to their shelves’
Derek Rodgers, Director and Co-founder of Icon Foods Ltd, said: “When looking to distribute MrBeast’s range of Feastables chocolate bars in the UK, SPAR was our first choice for convenience. We are really impressed with the symbol group’s agility to deliver this launch and are looking forward to seeing the results over the coming months.”
The launch of Feastables will be supported in SPAR NI stores with a summer campaign including online activity, POS, social media support and instore radio.
Feastables is a range of four chocolate bars from YouTube sensation MrBeast. The four SKUs will be available in participating SPAR NI stores from 10th July.
