Sunday 4th July is Independent’s Day – campaign for independent retailers
Nisa is getting behind the national campaign to support and promote independent retailers in the UK this weekend.
In the run-up to UK Independents’ Day on Sunday 4th July, and on the day itself, Nisa is celebrating its partners and independent retailers everywhere with a series of activity across its digital and social channels.
The social media campaign will target both B2B and B2C audiences with messages that support and celebrate independent retailers as well as educate consumers about the relevance of independent retailers and the role they play in communities across the UK.
A range of digital assets will also be available to Nisa partners for them to use on their own channels and help promote their independence with their own customers.
Furthermore, Nisa has teamed up with the event organisers and created videos featuring Nisa partner Jack Matthews who runs Bradley’s of Quorn with his father and brother who explains the relevance and value of independent retail.
Head of retail at Nisa, Victoria Lockie has also supported the event and features in a separate video sharing her view of independent retail, an industry she has worked in for more than 30 years.
Victoria said: “It’s important we support campaigns like this because it links with our purpose and is why we’re here today. Nisa was founded to support and help independent retailers to thrive and that is still true to this day.
“We’ve seen how incredibly versatile and agile Nisa partners and indeed all independent retailers are in the ways they’ve responded to the Covid crisis and found solutions to any number of problems that have come their way.
“UK Independents’ Day is a great opportunity to raise awareness, celebrate and express our gratitude to independent retailers for the fantastic contribution they make to communities everywhere.”
To support the activity follow #UKIndieDay on social media platforms this weekend or see how else you can get involved here www.independentsdayuk.org/get-involved