SuperValu and Centra get behind NHS charity initiative
SuperValu and Centra stores across Northern Ireland have announced their partnership with a local charity initiative showing support for the NHS and all frontline workers. The stores across Northern Ireland are now selling charity stickers.
Developed by Belfast signage company, SignLink, the balloon-shaped, vinyl stickers which include a rainbow and the message ‘Thank you NHS and all frontline workers’, alongside a call to ‘Stay Safe’, are now available to purchase, with all proceeds going to NHS charities and Action Cancer – the long-standing charity partner of SuperValu and Centra.
Commenting on the initiative, Desi Derby, Marketing Director for SuperValu and Centra in NI said:
“We are delighted to get behind this fantastic initiative and have been working with SignLink and Alexander Boyd displays to get the stickers into our SuperValu and Centra stores across Northern Ireland. Initially we displayed the stickers on our fleet of lorries and following fantastic feedback we decided we needed to give our customers the opportunity to show their support.
“We are all aware of the heroic work of our NHS staff and frontline workers and this initiative provides a small way to say thank you. At this time of crisis, our charity partner Action Cancer is seeing a substantial drop in income so to be able to help support them is extremely important to us.”
Sam McClean from SignLink added: “This all started with one sticker printed for my wife and over the last few weeks momentum has grown, and we have now raised over £60,000. A big thank you to SuperValu and Centra for getting involved – it will be great to see more of the stickers popping up all over Northern Ireland.”
With fundraising events cancelled and Action Cancer retail shops closed as a result of the COVID-19 Pandemic, the charity needs to raise vital funds, so it can provide life-saving cancer prevention, detection and support services to those most in need as soon as services can get back up and running.
Click here to find participating SuperValu stores and click here for participating Centra stores.
