SuperValu and Centra launch competition to lift your Moo’d

SuperValu and Centra launch competition to lift your Moo’d

Local convenience stores SuperValu and Centra are giving primary schools across Northern Ireland the opportunity to win free Moo’d ice-cream for all pupils and staff as an end of year treat.

To enter the competition which launches on Friday (13th May), customers must scan the QR code at the Moo’d ice cream kiosk at their local SuperValu or Centra store and nominate the primary school they want to win. The school with the most nominations by the end of the competition will win.

Made by family-run business Ice Cream Treats, Moo’d is now available in 30 SuperValu and Centra stores in Northern Ireland.

Moo’d prioritises natural ingredients and simplicity, steering clear of vegetable and palm oils and using natural flavours as much as possible. It is made using dairy cream from over 3,100 farmers across the island of Ireland with a range that includes something for everyone.

Julie Cherry, SuperValu and Centra Trading Director said: “We believe that the pupils deserve a treat to celebrate the end of a successful and tiring school year, so we’re excited to launch our Moo’d ice cream competition to give them just that.

“Moo’d ice cream is our exclusive ice cream brand handcrafted by a group of local experts. They offer such a wide selection of products and the most amazing flavours such as Madagascan Vanilla, Cookies and Cream and Salted Caramel. The winning schools will receive tubs of ice cream for the entire school – students, teachers and all staff. We hope the competition will lift everyone’s mood and help to kickstart the summer the right way!”

The Moo’d ice cream competition opens on Friday, 13th May and closes on 12th June. To enter, simply visit one of the local stores with a Moo’d Kiosk, scan the QR code at the kiosk and nominate your local primary school. Nominations made in SuperValu and Centra stores will be counted separately, so there will be one winning school for SuperValu and another for Centra. Go on, give it a whirl!


Caption: Enjoying Moo’d ice cream at SuperValu Bells’ in Crossgar are (from left) 11-year-old Olivia from St Joseph’s Primary School, nine-year-old Zack from Cedar Integrated Primary School and 11-year-old Hannah from Glasswater Primary School, all in Crossgar. They are joined by SuperValu and Centra Trading Director Julie Cherry to launch the Moo’d ice cream competition.