Swizzels celebrates its 95th anniversary with Super Retailer competition

Swizzels celebrates its 95th anniversary with Super Retailer competition

Sweet manufacturer Swizzels is celebrating its 95th birthday by offering one lucky retailer a chance to win a cash prize of £1,000 when they purchase any three cases from the Swizzels hanging bag range as part of their Super Retailer campaign.

The range includes Curious Chews, Drumstick Squashies, Scrumptious Sweets, Refreshers Choos and Luscious Lollies.

To enter the competition, retailers need to upload their invoice or receipt via the QR code or https://swizzels.com/superretailer-competition/

The competition opened on the 16th July and closes at 11:59pm on Saturday 30th September.

Despite challenging economic times, sugar confectionery has continued to grow 9.9% over the last year* which proves a strong indicator that the sugar confectionery category has become a staple within consumers’ lifestyles and further instill how important it is for retailers to stock a complete range of hanging bags.


Clare Newton, Trade Marketing Manager at Swizzels said: “Our 95th Anniversary is a great opportunity to celebrate and support the wonderful retailers we work with and help them enhance their offerings, while offering them the chance to win £1000 which could be used to make improvements within their store or allow them to take a well-earned break.

“It’s great to see retailers are taking vital steps to make sure that consumers are presented with popular brands and product lines that they’re actively seeking.

“At-home family and social occasions have been growing in importance, which has increased the popularity of our hanging bags containing a selection of well-loved sweets – the perfect sweet treats for every celebration!”


*Source: Circana, Sugar Confectionery category, Value Sales 52wks to 19/03/2023, Total Market data