Rolling out in stores this month, the new packs combine well-loved KP brands with favourite flavours and an increasingly popular format.

The two new products support retailers by capitalising on shopper trends. 82% of retailers say £1 PMPs are must stocks and 40% of snack shoppers say they are more likely to buy a product in PMP format.

The new Big Hoops Salt & Vinegar PMP joins Hula Hoops Big Hoops BBQ Beef, the best selling £1 PMP in the convenience channel. Hula Hoops continues to thrive as a dominant player in the CSN category. Worth £155.4m and growing at +10.8%, the Hula Hoops range underwent a modernised packaging refresh at the end of last year to enhance its appeal to a wider audience.

The new Discos Cheese & Onion £1 PMP is the second Discos flavour to launch in the popular format, following the launch of Discos Salt & Vinegar £1 PMP last year.

Cheese & Onion is a core flavour and consumer favourite, and the new Discos £1PMP launch is perfectly positioned to capitalise on the +12.2% growth of £1 PMPs in the CSN category. Worth £16.4m and growing at a phenomenal +39.1%, Discos is a familiar and well-loved brand that consumers recognise and trust, the new Discos £1 PMP has been designed to drive increased impulse sales.

Matt Collins, Trading Director at KP Snacks, says: “We are delighted to be growing our £1 PMP portfolio with Big Hoops Salt & Vinegar and Discos Cheese & Onion. We are confident this format will continue to show strong growth going forward. In the past twelve weeks, KP Snacks’ £1 PMP range has grown in value at +15.4% as the hero Food to Go category continues to grow.

“As we continue to expand our extensive PMP portfolio, we are keeping retailers at the forefront of our decision-making by selecting the top flavours and brands that we know will drive sales.”

The new products join KP Snacks’ wide-ranging PMP portfolio as the 23rd and 24th £1 PMP SKUs respectively. The KP Snacks £1 PMP range is worth £67.6m and is growing at +12.2%. Hula Hoops is an iconic, family favourite brand, eaten by 2 million consumers every week with an impressive 90% brand awareness. The Discos snack brand is worth £16.4m and is growing at an astounding +39.1% MAT.

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Promising full-on flavour in a popular and versatile format, the new McCoy’s Sizzling King Prawn £1 PMP looks to capitalise on the growth of PMPs.

Extending the KP Snacks PMP range with this bold and tasty flavour will boost retailers’ sales as shoppers continue to search for great value products, teh company says.

McCoy’s is the UK’s number one ridged crisp brand and its £1 PMP range is thriving and outperforming market growth at +33.8% compared to the market at +8.3%, according Nielsen Scantrack data.

With prawn being the fastest growing flavour within the category, growing at +10% vs the category at +2.7%^[2], the new PMP is perfectly positioned to engage consumers and drive sales.

Matt Collins, Trading Director at KP Snacks, said: “McCoy’s is a leader in CSN, synonymous with tasty snacks and exciting NPD. We are thrilled to be launching McCoy’s Sizzling King Prawn in the increasingly popular £1 PMP format. As we continue to expand our extensive £1 PMP portfolio, which is already outperforming market growth, we are focused on identifying the perfect flavours and brands to boost sales for retailers.

“McCoy’s is one of the top five £1 PMP ranges in the category and the new launch will excite shoppers by delivering a favourite flavour in a format that is trusted to provide excellent value.”

The KP Snacks £1 PMP range is currently outperforming overall category growth at +10.1%^[3]. Worth £145.9m RSV and growing +11.2%^[4], the McCoy’s brand is responsible for the number two and three best-selling meal deal choices^[5].

KP Snacks is the UK’s number one manufacturer of nuts and popcorn, and number two manufacturer of bagged snacks, making iconic snack brands including McCoy’s, Hula Hoops, Tyrrells, Butterkist, KP Nuts, POM-BEAR, popchips, Skips, Space Raiders, Discos, Nik Naks, Wheat Crunchies, Roysters and Frisps.

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KP Snacks has announced that its popular snack brand, Discos, will be added to KP’s growing £1PMP range with the launch of Discos Salt & Vinegar £1PMP (70g).

Designed to capitalise on the growth of £1PMPs, the familiar and well-loved brand in its new format has been created to excite shoppers and drive impulsive purchases. Available in stores from February 1st, the new product will further grow the Discos brand (+15.1%)^[1] by entering the new and growing format in the brand’s number one flavour.

Outperforming category

42% of shoppers buy crisps and snacks on impulse^[2] and PMPs are a huge driving force behind this, with £1 PMP ranges growing ahead of the market at +14.4%^[3]. The KP Snacks £1 PMP range is outperforming the category at +22.1%^[4] due to continual development of insights into providing the correct ranges and formats to retailers.

The Discos £1PMP joins other consumer favourites in the KP Snacks PMP range, including McCoy’s Fire Pit and Hula Hoops Big Hoops BBQ, and features the new £1 flash that has been incorporated across the entire portfolio.

Add value

Matt Collins, Trading Director at KP Snacks, said: “It’s really exciting to be introducing this new PMP as we’re always looking to add value to our range. £1 PMPs have seen significant growth in the last year and the role of PMPs in convenience is extremely important as shoppers’ budgets are squeezed. For retailers to win, it’s key to offer the right core range in the right formats and we’re confident that the Discos range extension will be a great addition to convenience shelves.

“We are committed to helping retailers succeed within a challenging market and to do this, we have ensured our products make a compelling choice for shoppers at point of purchase, which includes providing a broad range of PMPs that shoppers can trust, recognise and recall, including our much-loved Discos brand”.

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