KP Snacks drives impulse purchases with new Discos £1PMP
Discos introduces £1PMP in most popular Salt & Vinegar flavour
KP Snacks has announced that its popular snack brand, Discos, will be added to KP’s growing £1PMP range with the launch of Discos Salt & Vinegar £1PMP (70g).
Designed to capitalise on the growth of £1PMPs, the familiar and well-loved brand in its new format has been created to excite shoppers and drive impulsive purchases. Available in stores from February 1st, the new product will further grow the Discos brand (+15.1%)[1] by entering the new and growing format in the brand’s number one flavour.
Outperforming category
42% of shoppers buy crisps and snacks on impulse[2] and PMPs are a huge driving force behind this, with £1 PMP ranges growing ahead of the market at +14.4%[3]. The KP Snacks £1 PMP range is outperforming the category at +22.1%[4] due to continual development of insights into providing the correct ranges and formats to retailers.
The Discos £1PMP joins other consumer favourites in the KP Snacks PMP range, including McCoy’s Fire Pit and Hula Hoops Big Hoops BBQ, and features the new £1 flash that has been incorporated across the entire portfolio.
Add value
Matt Collins, Trading Director at KP Snacks, said: “It’s really exciting to be introducing this new PMP as we’re always looking to add value to our range. £1 PMPs have seen significant growth in the last year and the role of PMPs in convenience is extremely important as shoppers’ budgets are squeezed. For retailers to win, it’s key to offer the right core range in the right formats and we’re confident that the Discos range extension will be a great addition to convenience shelves.
“We are committed to helping retailers succeed within a challenging market and to do this, we have ensured our products make a compelling choice for shoppers at point of purchase, which includes providing a broad range of PMPs that shoppers can trust, recognise and recall, including our much-loved Discos brand”.
