The £70,000 giveaway offers retailers the chance to win one of 70 £700 cash prizes, plus 160 £70 stock vouchers.

Running for eight weeks from 8^th October in the UK and Northern Ireland, retailers will automatically be entered in a prize draw when they range four cases of £1.25 Flavoured Nuts.

Alongside this, KP is donating 10p to Movember for every case sold in November, making up a total donation of £10,000. KP has proudly supported the charity for over four years with a series of different initiatives and campaigns.

Tasty Nuts has been the growth engine of the CSN category over the past year, and KP has been leading the way. Now worth £97m RSV and set to hit £100m by 2024, KP has a 25.6% share of the Nuts segment and is a key driver of category growth^[1]. The last year was one of the most successful for the brand, with KP delivering new products for different occasions and tastes, with both format and flavour innovation – contributing to a strong performance of +19.1% YOY^[2], growing sales and penetration ahead of the market.

Matt Collins, Trading Director of KP Snacks said: “We are delighted to be running this huge giveaway on KP Nuts, offering our valued retailer partners the chance to win big cash prizes while donating £10,000 to the Movember Foundation.

“The giveaway also helps to raise awareness of the great history and successes of KP Nuts as we celebrate our milestone 70th anniversary.”

KP has been delivering great tasting and high-quality nuts since 1953 and is now the branded leader within the Nuts category. Its KP Flavour Kravers range is worth over £5 million^[3].

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Rolling out across iconic and delicious KP flavours including Original Salted Peanuts, Dry Roasted Peanuts, Salt & Vinegar Peanuts, Honey Roast Peanuts, Thai Sweet Chilli Coated Peanuts and Flavour Kravers Flame Grilled Steak, the new pack designs will improve merchandising options for retailers.

The new packs have been introduced flavour by flavour, with the rollout scheduled to be completed by September.

Eurohole packs are popular within Convenience and Impulse channels, with their practical design making them easier to position throughout the store and driving impulse sales. Despite the increasing relevance of the Nuts category which is growing strongly +10.4% YOY[1], Nuts are often not found in bagged snack fixtures due to space constraints, leading retailers to display Nuts elsewhere.

By adding euroholes to its PMP range, KP Nuts is supporting retailers to simplify their merchandising with the ability to hang the new products on prongs or clipstrips effortlessly, positioning Nuts products with high visibility while saving space.

Matt Collins, Trading Director at KP Snacks, said: “Eurohole packs are versatile and convenient for retailers, supporting them with optimising their store layout and merchandising to drive impulse sales. We are delighted to be adding euroholes to our KP Nuts £1.25 PMP portfolio, combining an iconic brand, a practical design and an immensely popular format.”

£1.25 PMPs appeal to consumers by offering a trusted price point, driving 61% of Independents’ sales, and the new KP Nuts PMPs will look to further engage shoppers by delivering improved merchandising options.

KP Nuts is the UK’s number one Nut brand and is nearly five times the size as the nearest branded competitor, holding a 25.9% market share[2]. The brand is growing ahead of the overall market at +18,1%[3]. The KP Nuts £1.25 PMP portfolio recently expanded with the addition of KP Flavour Kravers Flame Grilled Steak £1.25 PMP last month.

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As the Official Team Partner of The Hundred, KP Snacks’ leading brands, popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s, and Skips, feature across the team shirts of eight men’s and women’s teams competing in the tournament.

As part of its ‘Everyone In’ campaign, KP Snacks is launching a ‘Win and Get Active’ on-pack promotion on 1^st May across Eat Now formats for the eight brands, giving shoppers the chance to win thousands of bats and balls.

Shoppers will also have the chance to win sports bundles, gift cards and tickets to The Hundred final via a series of promotions. In addition to this, the Hula Hoops, McCoy’s and Tyrrells ranges will feature engaging cricket-themed designs to further promote the partnership.

Introduced last year alongside the first edition of The Hundred, KP Snacks is also bringing back its ‘Everyone In’ online hub to offer families free and easy ways to get involved.

The platform includes engaging content featuring cricketing stars as well as no purchase necessary opportunities for consumers to win bats and balls. The hub will also help families with how they can get involved in cricket by providing information on their local clubs and national programmes.

Kevin McNair, Marketing Director at KP Snacks, says, “We’re delighted to be supporting our consumers in getting active through our partnership with The Hundred. Cricket is the perfect sport to get families moving and sharing special moments this summer, and we’ve got plenty of activities planned to continue driving interest in the sport. Over the course of our five-year partnership with The Hundred, we aim to help thousands of families across the UK get more active together”.

Partnering with The Hundred is part of KP Snacks’ ambition to inspire healthier lifestyles. Doing the right thing for consumers is a key ingredient of its ‘Taste for Good’ plan, the KP Snacks responsible business approach. The partnership aims to drive interest in cricket and provide better access for families to get involved in the sport as part of its ‘Everyone In’ campaign.

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To help retailers adapt to the English regulations and easily identify appropriate products, KP Snacks is introducing product cases stamped with a newly developed KP Snacks non-HFSS flash.

The clearly marked non-HFSS cases will support retailers by making it easier to navigate the wholesale aisle and locate products free from restrictions on positioning and promotions. In-store staff will also benefit from these easily identifiable product cases, making it simpler for them to arrange and replenish non-HFSS stock.

The new product cases will be launched across KP Snacks’ leading non-HFSS brands including popchips, Hula Hoops Puft and KP Nuts. The cases will be rolled out ahead of the introduction of HFSS legislation and follows on from KP Snacks’ announcement last month, revealing its HFSS reformulation strategy.

To provide retailers with a straightforward and comprehensive overview of KP Snacks’ HFSS strategy and product reformulation programme, the manufacturer has developed a simple step-by-step HFSS retailer guide. The KP Snacks HFSS retailer guide provides retailers with top tips for optimising their CSN fixtures to prevent lost sales as they adapt to the new regulations. To create easy access to further support, the guide also includes a QR code which directs retailers to the official ACS HFSS guide.

Matt Collins, Trading Director, KP Snacks says: “At KP Snacks, we are committed to supporting retailers as they respond and adapt to the new HFSS legislation. As an industry leader, we have ensured we are prepared for the upcoming changes, and we’re working hard to make sure our retail partners feel similarly ready to continue driving category growth once the legislation is introduced.

“We are delighted to be introducing our new non-HFSS flashed cases and guide to support retailers. KP Snacks is perfectly positioned to help retailers maximise CSN sales with a growing portfolio of tasty non-HFSS products alongside our classic taste brands like McCoy’s and Hula Hoops.”

As a part of its ‘Taste for Good’ commitment, KP Snacks has been working on improving the health credentials of its products for a number of years. By the time HFSS legislation comes into play, over 100 SKUs and a quarter of the KP range will be non-HFSS, making it one of the most comprehensive non-HFSS ranges within the CSN category.

The KP Snacks HFSS retailer guide is available for download at https://kpsnackpartners.com/hfss

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Promising full-on flavour in a popular and versatile format, the new McCoy’s Sizzling King Prawn £1 PMP looks to capitalise on the growth of PMPs.

Extending the KP Snacks PMP range with this bold and tasty flavour will boost retailers’ sales as shoppers continue to search for great value products, teh company says.

McCoy’s is the UK’s number one ridged crisp brand and its £1 PMP range is thriving and outperforming market growth at +33.8% compared to the market at +8.3%, according Nielsen Scantrack data.

With prawn being the fastest growing flavour within the category, growing at +10% vs the category at +2.7%^[2], the new PMP is perfectly positioned to engage consumers and drive sales.

Matt Collins, Trading Director at KP Snacks, said: “McCoy’s is a leader in CSN, synonymous with tasty snacks and exciting NPD. We are thrilled to be launching McCoy’s Sizzling King Prawn in the increasingly popular £1 PMP format. As we continue to expand our extensive £1 PMP portfolio, which is already outperforming market growth, we are focused on identifying the perfect flavours and brands to boost sales for retailers.

“McCoy’s is one of the top five £1 PMP ranges in the category and the new launch will excite shoppers by delivering a favourite flavour in a format that is trusted to provide excellent value.”

The KP Snacks £1 PMP range is currently outperforming overall category growth at +10.1%^[3]. Worth £145.9m RSV and growing +11.2%^[4], the McCoy’s brand is responsible for the number two and three best-selling meal deal choices^[5].

KP Snacks is the UK’s number one manufacturer of nuts and popcorn, and number two manufacturer of bagged snacks, making iconic snack brands including McCoy’s, Hula Hoops, Tyrrells, Butterkist, KP Nuts, POM-BEAR, popchips, Skips, Space Raiders, Discos, Nik Naks, Wheat Crunchies, Roysters and Frisps.

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