Described as “ideal for both sharing and self-treat occasions”, the 120g bags in both Price Marked and Non Price-Marked packs (RSP: £1.15) are available to order now.

The Squashies range has continued to grow in popularity among consumers, even amidst economic challenges with the brand now worth £52.5m*.

Squashies, the No.1 sugar hanging bag brand in the market** – which includes customer favourites such as Drumstick Original, Bubblegum, Sour Cherry & Apple, and Banana & Blueberry – have become an essential range for retailers to stock.

Clare Newton, Trade Marketing Manager at Swizzels said: “Our mouth-watering Squashies Strawberry & Cream flavour reflects our dedication to creating exciting new taste sensations for our consumers.

“Our newest launch is sure to become a must-have sugar confectionery product, combining moreish Squashies with the classic British combo of Strawberry & Cream. Plus, the timing couldn’t be sweeter – launching just in time for National Strawberries & Cream Day on 21^st May.

“The latest addition to our best-selling hanging bag brand is a direct result of the outstanding success our retailers have had with our current range of Squashies, coupled with the fantastic feedback from our consumer research.”

Last year, to support the continued success of Squashies, Swizzels unveiled an additional factory in Cheshire, to meet growing demand and opportunities for product development long into the future.

* Source: Circana, Confectionery category, Value Sales 52wks to 21/01/2024, Total Market

** Source: Circana, Confectionery category, Value Sales 52wks to 21/01/2024, Total Market

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The range includes Curious Chews, Drumstick Squashies, Scrumptious Sweets, Refreshers Choos and Luscious Lollies.

To enter the competition, retailers need to upload their invoice or receipt via the QR code or https://swizzels.com/superretailer-competition/

The competition opened on the 16^th July and closes at 11:59pm on Saturday 30^th September.

Despite challenging economic times, sugar confectionery has continued to grow 9.9% over the last year* which proves a strong indicator that the sugar confectionery category has become a staple within consumers’ lifestyles and further instill how important it is for retailers to stock a complete range of hanging bags.

CELEBRATE AND SUPPORT RETAILERS

Clare Newton, Trade Marketing Manager at Swizzels said: “Our 95^th Anniversary is a great opportunity to celebrate and support the wonderful retailers we work with and help them enhance their offerings, while offering them the chance to win £1000 which could be used to make improvements within their store or allow them to take a well-earned break.

“It’s great to see retailers are taking vital steps to make sure that consumers are presented with popular brands and product lines that they’re actively seeking.

“At-home family and social occasions have been growing in importance, which has increased the popularity of our hanging bags containing a selection of well-loved sweets – the perfect sweet treats for every celebration!”

*Source: Circana, Sugar Confectionery category, Value Sales 52wks to 19/03/2023, Total Market data

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Launched in 2022, Minions Chew Bags and Minions Chew Bars have continued to be very successful prompting Swizzels to introduce a Sherbet Dip into the Minions-themed portfolio.

Available from 1^st May, Minions Sherbet Dip comprises of three new flavours: Fizzy Orange, Sour Apple and Tangy Berry, with a classic Swizzelstick for dipping.

Buoyed by the popularity of the sherbet dip category, which has an estimated worth of £3.7m* and has shown a value growth of 7%**, Swizzels has been eager to grow their portfolio of sherbet products – with the Minions Sherbet Dip launching as the newest innovative sherbet product for Swizzels.

Retailers can purchase the three-flavoured Dips – which are vegan friendly – in 23g sachets in cases of 36 per SRP, with RRP of 50p per sachet.

Swizzels will be supporting the launch of the new product with a targeted social media campaign in the summer aimed at raising awareness and driving sales of the product.

For more information, please visit www.swizzels.com/minions.

*Source: IRI, Sugar Confectionery, Total Market, L52wks to 25.12.2022

**Source: IRI, Sugar Confectionery, Total Market, L52wks to 25.12.2022

The post Swizzels launches new range of Sherbet Dips inspired by Illumination’s beloved Minions first appeared on Neighbourhood Retailer.

The British sweet manufacturer is running their successful competition for a fourth year and is offering one lucky retailer a chance to win a cash prize of £1000 when they buy any three cases from the Swizzels hanging bag range.

The range includes Curious Chews, Minions Tropical Chew Bars, Drumstick Choos, Refreshers Choos, Luscious Lollies and Scrumptious Sweets.

To enter the competition, retailers need to upload their invoice or receipt via the QR code or on www.swizzels.com/tradecomp. The competition opens on Wednesday 1^st February and closes at 11:59 pm on Sunday 30^th April.

As the cost-of-living crisis continues to be a major concern for most British households, at home family and social occasions are growing in importance.

Mark Walker, Sales Director at Swizzels, said: “The Big Night In is now a firmly established trend that shows no signs of slowing down. We anticipate that more people will choose to socialise at home at the beginning of 2023 due to rising costs.

“With over 53% of consumers reducing spending to pay their bills, value-for-money confectionery continues to be a hugely popular choice for shoppers.

“Our hanging bags contain a selection of well-loved sweets with something for everyone, making them the ideal product to share on a Big Night In.”

As part of Swizzels’ Big Night In campaign there will be impactful POS displays for cash and carries, wholesalers and retailers, as well as marketing support across customers own trade channels.

The post Swizzels offering retailers a chance to win £1,000 first appeared on Neighbourhood Retailer.

Therefore, it’s essential to stock a range of best-selling, well known brands to entice retailers that are hoping to appeal to customers that plan on making the most of the festivities.

Perfect for all sharing occasions, Swizzels’ Variety bags have recently been rebranded to include everyone’s favourites in three different packs, such as Luscious Lollies 176g, Scrumptious Sweets 173g, and Curious Chews 171g. Available with a £1 RSP, the bags are free from artificial colours and are now all suitable for vegans.

Another product from Swizzels is the Sweet Shop Favourites Tub, which saw a 171% uplift last Christmas. It is the No.1 tub seller at Christmas and is perfect for selling over the festive period and beyond.

Containing a variety of individually wrapped favourites including Squashies, Love Hearts and Refreshers, there’s something for everyone in this tub – making it a guaranteed seller and a must-stock.

Other must-stock products perfect for gifting or sharing from the Sweet Shop Favourites range include the Sweet Shop Favourites pouch 450g and the Sweet Shop Favorites Carton.

This Christmas, Swizzels has some very exciting NPD to shout about.

Following the success of its agreed license with Universal, which included the launch of the brand-new Minions-themed range, Swizzels is delighted to announce its latest product in the selection – its Very Berry chew bars.

Featuring two new flavours: Strawberry & Blueberry and Raspberry & Blackcurrant, the vegan-friendly chew bars are presented in vibrant packaging that features a different Minion on each product – with Christmassy colours to add even more to its festive aesthetic. RRP £1.

Swizzels’ top 3 tips to maximise profits for wholesalers/ C&Cs this Christmas

1. Prep for a ‘tight’ Christmas!

As over 53% are having to reduce spending to pay their bills, value-for-money confectionery continues to be a hugely popular choice for shoppers, particularly as financial circumstances have changed post-pandemic.

Consequently, whilst this Christmas many will want to celebrate the festivities as much as possible, they are likely to be on a tighter budget – so it’s important to stock the right confectionery to appeal to the masses.

58% of shoppers also prefer retailers that sell products with price on the packaging, so retailers should stock a range of value products from popular brands to boost sales.

2. Merchandise seasonal together

With Christmas comes seasonal ranges of popular sweets. Customers will be on the lookout for any opportunities to stock up on these to fit in with themed parties and even secret Santas, so they are sure to be in high demand.

To make it easier to find, retailers should also create a section in-store or online that highlights this range – in a high-footfall location that their customers will definitely walk by, e.g. at the front of the store or end-of-aisle.

3. Don’t underestimate the importance of displays

Seasonal events are the perfect time to create and produce displays that promote your Christmas offering in an exciting way.

At the start of November, retailers should create a Christmas themed display in a high footfall area, like an aisle end or front of store, to take advantage of the countdown to Christmas.

This could include Christmas themed confectionery and also sharing & gifting formats, as shoppers will be looking to take advantage of spending the festive period with loved ones.

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