Swizzels launches new range of Sherbet Dips inspired by Illumination’s beloved Minions
British sweet manufacturer Swizzels has expanded its popular range of Minions products with the addition of a Sherbet Dip.
Launched in 2022, Minions Chew Bags and Minions Chew Bars have continued to be very successful prompting Swizzels to introduce a Sherbet Dip into the Minions-themed portfolio.
Available from 1st May, Minions Sherbet Dip comprises of three new flavours: Fizzy Orange, Sour Apple and Tangy Berry, with a classic Swizzelstick for dipping.
Buoyed by the popularity of the sherbet dip category, which has an estimated worth of £3.7m* and has shown a value growth of 7%**, Swizzels has been eager to grow their portfolio of sherbet products – with the Minions Sherbet Dip launching as the newest innovative sherbet product for Swizzels.
Retailers can purchase the three-flavoured Dips – which are vegan friendly – in 23g sachets in cases of 36 per SRP, with RRP of 50p per sachet.
Swizzels will be supporting the launch of the new product with a targeted social media campaign in the summer aimed at raising awareness and driving sales of the product.
For more information, please visit www.swizzels.com/minions.
*Source: IRI, Sugar Confectionery, Total Market, L52wks to 25.12.2022
**Source: IRI, Sugar Confectionery, Total Market, L52wks to 25.12.2022