TAYTO UNVEILS NEW CHARITY CRISP

Tayto has just launched a new seasonally-inspired crisp as part of its ongoing charity partnership with Marie Curie.

With fresh flavours of lemon and basil, the special edition ‘Springtime’ crisps are available in 100g bags from various multiples and convenience stores, costing £1.  All Tayto profits from the sale of these crisps will be donated to Marie Curie.

Tayto undertook a targeted PR and marketing campaign to launch the crisps with Mr Tayto searching for love though a Lonely Hearts ad and via social media.  After receiving many suggestions of potential girlfriends, he found his perfect partner in Miss Daffy, Marie Curie’s mascot, as the two organisations continued to work closely together.  Mr Tayto was then inspired to create the special ‘Springtime’ crisps in her honour.

Paul Allen, ceo of Tayto, explains: “Tayto has been supporting Marie Curie for a number of years, raising money through various fundraising initiatives.   In the last two years we have donated more than £120,000 and the launch of a special edition Marie Curie crisp could raise a further £25,000 for the charity, which would equate to 1250 hours of nursing care for patients in Northern Ireland.

Elly Hunter, marketing director of Tayto, adds:  “Springtime crisps are flavoured with the fresh tastes of spring – zingy lemon and aromatic basil and the Daffodil covered packaging clearly indicates that the crisps have been created to benefit Marie Curie.  As we are donating all Tayto profits from the sale of these crisps to the charity, we really hope that customers enjoy and spread the news about ‘Springtime’ crisps, helping us to raise as much money as possible for Marie Curie.”

Suzy McIlveen, senior partnership manager at Marie Curie said, “Our flagship partnership with Tayto has taken many guises over the last three years and raised well in excess of £120,000 to date. Being involved in a campaign that  saw Mr Tayto and Miss Daffy fall ‘head over heels’ as Tayto worked to create a bespoke ‘Springtime’ flavour has been hugely exciting! We’d like to take this opportunity to thank everyone at Tayto for their on-going support of Marie Curie.”

Activity for the ongoing charity partnership can be found on www.facebook.com/TaytoNorthernIreland or @MrTaytoNI #TaytoMarieCurie .