Tesco commits to making Clubcard Prices clearer for customers

Tesco has committed to making its Clubcard Prices clearer for customers, with new displays set to show the unit price of products.

UK CEO of the retailer, Jason Tarry said the move was something in the planning “for some time”, however it follows comments from organisation Which? that claimed it was making it difficult for consumers to compare deals.

Last year the consumer group reported Tesco to the regulator, the Competition and Markets Authority (CMA), after it said the supermarket did not explain the unit price of deals clearly enough to shoppers. Tesco challenged the claims, saying it complied with all current rules.

In a blog post, Jason Tarry said that with 8000 Clubcard offers weekly, Tesco wants its customers to see how offers stack up, prompting them to make the change.

“We announced last year that we would introduce unit pricing for simple promotions to show their value by weight or volume – something that will make it even easier for customers to understand how competitive our Clubcard Prices offers are,” said Mr Tarry.

“If you are in store you will now start to see that the way we display our Clubcard Prices will not only show the total price, but also the unit price of the product (by volume or weight), to allow a direct comparison of the price per unit between the Clubcard Prices offer and the price of alternative products.

“This is something that we have been planning to do for some time, and I am really pleased that we are ready to make the change. Over the coming weeks these changes will appear in all our stores, as our colleagues update millions of price labels on the shelf edge. We will also be adding these unit prices to our Clubcard Prices deals online.”