The Range introduces Iceland Foods in its Banbridge store
Customers in Northern Ireland will soon be able to shop for Iceland foods at The Range, Banbridge.
The initial agreement will see Iceland open in branches of The Range, including Bridgewater Retail Park.
From Friday, May 27, the store will carry the Iceland Foods range and will be staffed and operated by The Range.
Founder and chairman of The Range, Chris Dawson, said: “This alliance is so exciting. The Range’s massive non-food offering under the same roof as Iceland’s unique food offering will provide customers with a ‘one stop shop’ and access to over 80,000 different products under one roof. I think our customers will be surprised and delighted to view the extent and quality of Iceland’s food range.”
Iceland founder and executive chairman Sir Malcolm Walker, added: “The ethos of The Range – ‘to bring our customers great quality products at the most competitive prices’ – is absolutely identical to Iceland’s, so I feel that we make natural partners in this new alliance.
“We look forward to working with Chris Dawson and his team to make our unique food range available to more customers in a new type of location, where we hope that we can extend our appeal by reaching people who have not shopped at Iceland before.”