The Time for Retailers to Take Action is Here, says STC
Scandinavian Tobacco Group UK has announced that from the 1st of January its Signature Dual brand will be transitioning to Signature Action, in order to maintain consistency within its global brand portfolio. Since launching in February this year, the Filter Cigarillos have proven to be a very welcome addition to retailers’ tobacco shelves, appealing to a growing number of adult smokers due to their peppermint click filter, Virginia blend tobacco and natural leaf wrapper.
STG’s UK Country Director, Alastair Williams, says: “Sales of our newly re-named Signature Action brand have been growing steadily since launch, and we will be continuing to build on this momentum throughout 2021, not least through our field sales force who will be calling on as many independent retailers as possible to talk to them about it. We are keen to stress that only the name of the product is changing and the cigar itself will remain the same. It still offers adult smokers the same smooth and enjoyable smoking experience and will continue to play an important role in our market leading Signature brand portfolio.”