Tia Maria launches first innovation to the UK market
Tia Maria, the world-famous coffee liqueur, is entering the ready to drink category with the launch of its Iced Coffee Frappé.
The new Iced Coffee Frappé is a ready-to-drink cocktail made with 100% Arabica coffee, delicious milk cream and the unique taste of Tia Maria – offering an indulgent yet refreshing cocktail.
Once opened, clever nitro technology instantly creates the frappé foam for a velvety smooth texture.
The new product has an ABV of 4%, allowing consumers to enjoy the unique taste of Tia Maria in a ready-made cocktail form.
To celebrate individuality, the new look and feel packaging has been created in collaboration with street artist Karski from the Netherlands. He adds, “I’m extremely happy that Tia Maria identifies its branding with my vibrant works of art. This ready-to-drink can has a unique appearance with its abstract design and ‘one of a kind’ colours.”
Neil Jardine, managing director of Disaronno International UK, said: “We’re extremely excited to launch this delicious innovation from Tia Maria. The ready-to-drink category is in dynamic growth and has a bias towards a younger consumer, which is consistent with our strategy to breathe new life into this wonderful brand. Over the coming months we will have more to share on further innovation, which began at the beginning of the year with the introduction of our bold new packaging. Our investment in Tia Maria is substantial and consistently above the category norms, and the combination of new products into the mix enables us look forward with confidence.
“The Iced Coffee Frappé is our first step into wider product innovation and allows us to present Tia Maria to a broader consumer, meeting new occasions and taste preferences. As we work to broaden our product range, we want to celebrate our one of a kind soul through a refreshed look which is why we’ve worked with street artists to bring a colourful and vibrant look to the Iced Coffee Frappé.”
Tia Maria Iced Coffee Frappé will be available from the end of May in Sainsbury’s with an RRP of £1.89 per can.