‘We work closely with NI retailers to ensure they are equipped with the best product range’

SPONSOR SPOTLIGHT

As we approach this year’s Neighbourhood Retailer Awards, we continue our focus on our fantastic award sponsors in our series, Sponsor Spotlight. Find out more about Nordic Spirit, sponsor of the Neighbourhood Store of the Year Category 1 award.

Nordic Spirit is sponsoring the Neighbourhood Store of the Year Category 1 at this year’s Neighbourhood Retailer Awards.

Although traditional tobacco remains popular, JTI recognises that the alternative nicotine product categories are growing, and customers are looking for other alternatives that can be used instead of, or alongside traditional tobacco products.

Nordic Spirit is a range of tobacco-free nicotine pouches and is one of the leading nicotine pouch brands in the UK[1]. The brand continues to grow[2], making it a must-stock for retailers looking to capitalise on the category.

Sales Director at JTI in the UK, Gemma Bateson said: “Each year we work closely with Northern Irish retailers to ensure that they are equipped with the best product range, latest industry insights and have the training and assets required to deliver unrivalled customer experience.

“We look forward to the main event and extend our best wishes to everyone involved.”

To find out more, visit: https://www.jti360.co.uk

[1] Circana Market Place, Volume Share, Nicotine Pouch Category, Total UK, Q2 24.

[2] Circana Market Place, Sales Value, Nordic Spirit, Supermarkets UK & NI, August 202