West Coast Cooler unveils new look cans
West Coast Cooler has launched its new look, just in time for a #CoolerSummer.
A new range of West Coast Cooler cans is rolling out in bars, restaurants and off licenses across Northern Ireland, replacing the brand’s 250ml bottles.
New-look 750ml sharing bottles will also be available in off licenses later this summer. Both the bottles and new cans feature on-trend pastel blue and pink labels, inspired by the brand’s original and rosé flavours.
To celebrate the 2022 makeover of the iconic Irish wine cooler born in the 80s, a new ‘Only Cans’ campaign will keep the fizz flowing throughout the summer. The brand has commissioned a special vending machine dispensing only the new-look cans, which will pop up at selected events and brand activations over the summer.
The quirky new vending machine had its first outing as West Coast Cooler officially unveiled its new look at a special ‘BFF Brunch Live’ launch event at Margot, Belfast on Sunday 24 July.
Hosted by Cool FM presenter Melissa Riddell, the event featured special guests including Q Radio presenter, Jordan Humphries and bloggers, Emma Jane Mooney and Fiona McCarten (Gluten Free Fi), sharing heartwarming and hilarious stories of their closest friendships. Guests at the event included media personalities, bloggers, TikTok stars and their best friends.
With digital content harnessing humour and focusing on the theme of friendship, West Coast Cooler hopes to reclaim its place in the hearts of its OG fans, whilst reaching out to a new generation, who are prioritising time with friends as an important form of self-care.
West Coast Cooler may have a brand-new look, but it’s the same great product inside. The refreshing wine cooler is best served chilled, over ice and comes in two flavours – Original and Rosé, in a 750ml bottle, and new 250ml can. West Coast Original has just 93 calories per can and West Coast Cooler Rosé 88 calories per can.
Commenting on the launch, Laura Shiels, brand manager for West Coast Cooler said: “West Coast Cooler has been at the heart of many memorable moments shared by friends for over four decades. With our relaunch campaign, we’re celebrating these friendships and look forward to helping people make more memories this summer.
“Our new slender 250ml can format is a direct response to consumer demand, with cans becoming increasingly popular in the Ready to Drink market.”
To find out more, connect with West Coast Cooler on Facebook and Instagram, @westcoastcoolerni or search the #CoolerSummer hashtag.