AG Barr Launches New Range

A G Barr is launching a new range of special packs for its Barr range to celebrate the brand’s role as the Official Soft Drink of the Glasgow 2014 Commonwealth Games.

The packs, which launch in April, will feature the Glasgow 2014 logo and are set to draw shoppers’ attention to the soft drinks fixture.

“Glasgow 2014 is generating a real feel-good factor with shoppers,” said Adrian Troy,
A G Barr’s head of marketing. “These special packs will allow forecourt  retailers to engage with their shoppers and drive sales before and during Glasgow 2014.”

The activity will build on the success of the Barr brand which has doubled in size in the last 5 years*1 and is now the UK’s biggest flavour range. With excitement building around it this year, the range of 15 great-tasting flavours is set for even further growth.

“The Barr brand is bringing a sense of fun to Glasgow 2014,” said Adrian. “We recommend that retailers stock up on special packs to ensure they make the most of an exciting opportunity.”

Sources: *1: AG Barr Sales Data